5 Ways Content Creation Can Help Grow Your Online Business

Many online business owners, through no fault of their own, underestimate the value of content in the growth of their online business. We hear a lot about marketing. In fact, so much of the solutions marketed to us are colored by tactics that, by themselves, yield more paralysis than progress. But, when content and marketing come together, it can do wonders for getting clients and retaining them.

Here are five ways content makes your business better…

#1 You become more relevant. I’m sure you’ve heard that your marketing messages need to be relevant in order to get your target audience to read, watch or listen to your content. To be relevant your content must answer your prospects questions and use keywords that help Google deliver your content to those searching for it.

#2 You become shareable. You don’t just want your content to be relevant (although that is a great place to start) You want your content to also be compelling. Compelling content is a step beyond relevance. It means your content inspires your audience to take action. They want to share, repost or pin your information because they believe others can benefit from what you have to say.

#3 You become findable. Of course the more relevant and compelling your content and the more viral it becomes, the easier it will be for people to find you. This is true assuming you are consistently publishing high-quality content that helps prospects solve their problems.

#4 You become influential. Another key benefit to building your business with better content is that you become an influencer. As people find and share you more and as search engines like Google and BING  rank you higher and higher in their search results, you can position yourself as the Go-to-Expert for your specialty.  This is surprisingly not hard to do if you are committed to being consistent .

#5 You become more successful. Whether it’s one person commenting on how helpful your content was or gaining a new client who confessed they’d been following you for a while and your content convinced them to finally make the purchase, I can tell you the feeling is phenomenal.  After you have proven that your brand produces and publishes content that your prospects find valuable, you will become a trusted resource. Great content gets customers. And while it will undoubtedly lead to you making more money, you will also be able to make more meaning in the marketplace.

It sounds good, but how do I get help with creating content for my online business? There are an almost infinite number of options available to you. Too many to go into in this post. For quick ideas, insights and solutions you can apply today, shout us out on Facebook.com/mycontentplanner or on Twitter @PlanMyContent. Or, set up a friendly chat with me by scheduling an appointment at https://tungle.me/kenya.halliburton.  I’d love to talk content!

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @ http://MyContentPlanner.com

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Do you want to know how to win clients & cash with your content?
Kenya Halliburton specializes in helping busy entrepreneurs who hate to write create compelling content and install proven marketing systems to grow their business online hands-free & stress-free. Sign up for her highly-acclaimed and miraculously free 6 Figure Content + Marketing Formula and find out how to build a client-getting, profit-winning web presence in 6 easy steps. http://bit.ly/6figcmformula