6 Strategies for Creating Content Your Audience Actually Wants

Are you an online business owner looking for strategies for creating content people actually want so you can grow your business?

You’ve posted blogs, tweeted and Face-booked and still no one seems to want to buy what you’re selling.

The reason you’re online marketing efforts are attracting more “virtual crickets” than customers is because you’re creating content you think your prospects want.

Taking some time to find out what the real needs and challenges of your audience are will pay off big.

You don’t have to be a mind reader to figure out what information your target audience actually wants. If you are able to speak the “want” language of you target audience you can avoid wasting time and resources creating the wrong content.

Let’s face it time is money and who wants to spend either on futile activities that do nothing to grow your business?

I know I don’t.

So here are six content creation strategies to help you get more bang for your content marketing efforts

  1. Know where you are going to publish your content before you actually create it.
    Having your content everywhere is not a smart strategy. You only need to be where your clients are. Where do they hang out. Facebook may be all the rage. But, if your target audience’s hang out of choice is Linked-In and Niche Forums. That’s where you need to publish your content.
  2. Create a consistent content development strategy to ensure you are meeting your business goals.
    Most entrepreneurs make the mistake of creating and publishing marketing content without a game plan. Every piece of content you create should execute back to a clearly defined business objective. For example, if you are trying to build your list by blogging, every blog article should have a call to action that allows readers to sign up to your list in exchange for more valuable information.
  3. Map processes for creating different types of content, record them, then outsource where possible.
    What steps are involved in creating and publishing blog articles to promote your business? What about your newsletter, social media content, email campaigns etc…? Create a operating procedures manual for your content marketing systems. This makes it easier to repeat them or train new team members to take over these tasks.
  4. Before you create content, put a picture of your ideal customers in front of you. Speak to them directly.
    Create Buyer Personas to help you target the right content for the right prospect. Buyer Personas also known as client profiles or customer avatars are simply fictional narratives based on real facts about your target audience. For example, if you are a realtor you can create a persona named Kent First Time Home Buyer, details about Kent might reveal he is recently divorced has joint custody of his two children and has a very charismatic personality. These details could lead you to create an article or video entitled ” 5 Things You Must Consider Before Buying a Home After a Divorce”. As you can see, this is more specific than “5 Things to Consider Before Buying Your First Home”, more fitting for a first time home buyer. Buy creating targeted content, your content will perform better and attract more action takers than tire-kickers.
  5. Create a content development schedule that is consistent with your sales process.
    One of the main issues I hear from entrepreneurs is not being able to create a content creation and publishing schedule they can stick to. Start small. If you want to publish a blog every Tuesday and Thursday, give your self the deadline of every Friday, to get your articles written. Put it in your calendar and treat it like a standing appointment with a client. Remember, content is a promise. Keeping it, helps your audience to know, like and trust you for their informational needs.
  6. Use feedback from surveys and customers to decide what content you will create.
    Take every opportunity to get your audience to tell you what they want and need. Surveys are great. I also like spying on your audience’s conversations in niche groups and forums.

What is happening with your content marketing efforts? Are You getting the results you want?

I’d love to hear your experience or advice.

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @ http://MyContentPlanner.com

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