Content, Clients and Cash: How to Make Sure Your Business Has All Three

When you post content about your business around the web, does it make a sound?

More importantly does it generate clients and cash for your business?

For most of us the answer is a resounding, uh…

When it comes to creating a high earning online business in today’s noisy online world, high value content and marketing systems is the name of the game.

No matter how bright & shiny the object or how powerful the business model, you will never be able to make your marketing work to create reliable income without smart planning and mastering your marketing content.

And even if you are able to make money fast with last minute and sporadic marketing tactics, the results will be difficult to measure and you’ll burn out trying to deliver because you did not properly prepare.

Tapping Into The (not so secret) Secret of the Gurus

Behind the smoke screen of fast and furious marketing claims and the invites to the seemingly “I woke up today and put this together just for you” teleclasses…there is a plan.

Some of them even teach or advocate the importance of planning in your business, but many times actionable access is only granted to platinum  or diamond circle success club members, shutting the folks out who need to hold on to their $10, 000 and $20, 000 saving to pay bills and keep a roof over their head.

Still, you don’t have to sacrifice your life savings to up-level your business and create a high-earning online business.

Every online business needs three things working together to be successful…

1. A Plan: Successful webpreneurs take time to plan. Once a year to map out the next 12-18 months of their marketing and revisit it at least each quarter to make tweaks and improvements. You must have a marketing plan if you want to be successful. Especially if you are in an over saturated niche like life/business coaching.

2. Content. You need content to educate and promote your offerings. Not just any content. You need high quality, remarkable content that pre-sells your expertise, authority and credibility, long before they even get to they buy button.

3. Implementation/Support. You need the resources to get it done. You can have the plan, the content and all the technology and tools. But, if you don’t have the ability to get in front of your target audience and deliver the solutions, it’s all for naught.

The Missing Link

Most webpreneurs skip the plan and take an occasional 11th hour splash in content and jump right into investing in support. The problem with this strategy is that it makes you more crazy than money.

You hire a VA or outsourcing team who needs information and direction from you and you struggle to give them what they need because you either don’t have the time to get it to them or you don’t even know what you want to give to them.

As a result you waste thousands of dollars just circling the wagon and throwing spaghetti at the wall hoping something will stick.

It’s not your fault and you’re not alone. But, you can shift your business in to profit-getting gear with a few simple strategies.

1. Create a Marketing Calendar. Don’t make it hard, just outline a product or service you want to promote each month for 12 months.

2. Pre-Plan and Pre-Create Your Content. Create articles, blog posts and email content to educate and promote each of the offers you outlines in your marketing calendar.

3. Automate Your Marketing. Product launches, live events and online marketing campaigns in general take a lot of moving parts. Using scheduling tools and evergreen technologies to pre-schedule your pre-prepared content can lighten the workload and eliminate last minute stress whether you’re working solo or have a team.

What are some other issues that keep you or your clients from having the high earning business of your dreams?

 [ois skin=”6 Figure Content Marketing Formula”]

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

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Kenya Halliburton specializes in helping busy entrepreneurs who hate to write create compelling content and install proven marketing systems to grow their business online hands-free & stress-free. Sign up for her highly-acclaimed and miraculously free 6 Figure Content + Marketing Formula and find out how to build a client-getting, profit-winning web presence in 6 easy steps.