How Much Money Do You Plan to Make in the Next 12 Months?

How Much Money Do You Want to  Make in the Next 12 Months?

Content Marketing Doesn’t Start with Content…

It begins with S.M.A.R.T. goal setting. One of the most important of which is how much do you want to make?

Do you have a solid number in mind or are you like most entrepreneurs, trying to “bippity boppity boo” your way to making money and meaning with your online business?

Wishing for a chance to go to the ball may bring a cartoon princess a fairy God Mother to grant her wish.

But, for us real folk? Yeah, not so much.

Setting Your Big AUDACIOUS Money Goal

In order to get to your 12 month money goal, it’s best to begin at the end. So, think long term. What would you like to be making in the next 10 years? Write that down and be specific.

The Wrong Way: “I want to be making triple, what I’m making now.”

The Right Way: ” I am making 1 million dollars yearly.”

Now, that you’ve identified a specific number add a deadline.

“I am making 1 million dollars a year by December 31, 2023.” or “I’m making $850,000 per month by December 31, 2023”.

Set a five year money benchmark

What do you need to be making in five years to be on track to hit your 10 year goal? Write that down.

Now that you know where you should be in five years, set a bench mark for the next year.  How much do you want or need to be making in the next year to set the pace to hit your mark?

Say it’s $60, 000. “I am making $5,000 per month by December [insert your future date].

 Put Belief Behind the Numbers

This is where it all breaks down for most people. The problem here is that you have numbers, but you don’t really believe it can happen because you don’t see a clear path to get there.

Marketing in the dark and hoping that if you do a bunch of “stuff” won’t get you there. I promise.

This is where you need to choose the right business model.

What business model(s) can you use to get you to your goal the fastest and in a way that falls in line with your lifestyle goals. Money don’t mean a thing if your relationships and quality of life is falling apart because of your work.

Aim to do work you love and enjoy your life. That’s what it’s all about!

The picture below is a slide from my 6 Figure Content + Marketing System.

Finding your path to cash

Suddenly, making 5 Gs a month starts to ignite your belief and inspire you to taking action toward making your goal happen.

How Does This All Relate to Content?

When you know what your financial targets are and what you are selling. You can create content strategically to help you reach your goal. There’s no more roll out the bed and post whatever comes to mind blogging.

Now, you’re creating content that helps your target audience solve problems and see the benefits of using your products and services to solve them.

Let’s say you’re launching a new Time Management Program for Counselor’s and Psychologists in private practice.

The Wrong Way:  Publish a random blog post about why confidence is important to success and don’t communicate another word until you’re sending an email promoting your “time management” program.

The Right Way: Post several blogs and a video explaining time management mistakes that can kill your business and relationships if left unchecked. These posts have calls to actions that lead readers to squeeze or sales page for product.

The second approach not only helps you reach your goals, it positions you as a trusted friend and expert for your audience. And, you can track and measure to ensure this approach is affective, tweak what works or change it up of needed to get to the desired results.


The Bottomline

Don’t try to “bippity boppity boo” your way to success. It will leave you broke and frustrated. Let your goals guide your content marketing efforts and avoid wasting time and money on things that don’t serve your business or your audience.


Feedback is the breakfast of champions.” – Ken Blanchard

And as a champion of your success, I’d be honored if you let me know what you thought about this article. Your tips, advice and comments are greatly appreciated!!!!!!!!!!!

Kenya Halliburton

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

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Kenya Halliburton specializes in helping busy entrepreneurs who hate to write create compelling content and install proven marketing systems to grow their business online hands-free & stress-free. Sign up for her highly-acclaimed and miraculously free 6 Figure Content + Marketing Formula and find out how to build a client-getting, profit-winning web presence in 6 easy steps.