How to Make a Marketing Comeback Like an Olympic Champion

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Have you ever experienced a misstep in the course of building your online business? Have you ever felt like you were setback so far that your dream now seems impossible?

I recently read a powerful story in the book “Finish Strong” by Mac Anderson, about the Olympic Champion Paul Hamm. Paul Hamm was the first man from the United States to ever win the Olympic world all-around-title.

Talented, strong and already a world champion in other events, in 2004 Summer Olympics in Athens’s, expectations were high for him to take home the World-All-Around Gold in gymnastics.

He started strong, but during his vault performance, something went wrong and he missed his landing.  This misstep caused his score to plummet placing him 12th.   He was visibly shaken, but he shook it off and performed the rest of his routines just as powerfully as he did when he started.

His determination to excellence paid off, because over the next events his masterful execution brought him from 12th place, to 4th and all the way to the Gold!

Olympics athletes are some of the most disciplined, committed and resilient people in the world. I began to think, what can we as entrepreneurs learn from Hamm’s triumphant victory and other Olympian’s examples?

Here are some lessons I took away and you too can apply to your online marketing setbacks to bounce back stronger: 

  1. Commit to Execute Beyond Failure: I build my business by the mantra “If at first you don’t succeed, launch and re-launch again”! The entrepreneurial journey is laced with highs and lows. But, no matter what the reason for the failure, you must make a decision to keep executing.  Trust me I don’t do things by the book all the time, but I forgive myself and keep pressing toward my mark.
  2. Position Yourself for the Opportunity to Comeback: Hamm got his Gold by committing to execute beyond his failure.  If he had allowed himself to believe that he was inadequate or defeated because he was in 12th place, he would have never been positioned to rise higher as his competitors had their own performance misfortunes.
  3. Embrace the Process: No matter how talented, smart, organized..etc..Things can go wrong even at peak performance. Setbacks and disappointments will happen.  When they do, instead of getting down and shrinking back embrace the strength you gain from the lesson. It’s this strength that will help you finish strong and win the day!

In the webpreneurial world, marketing is our Olympic event, getting clients, making sales and making a difference is our Gold.  But, we too have moments where we slip in our performance, productivity or consistency.

But, when we apply the Olympic Champion spirit to our journey, we too can make a triumphant comeback by executing beyond our failure to FINISH STRONG and SUCCESSFULLY!

In What Area of Your Life or Business Are You Inspired to Finish Strong? 

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

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