Make Over Your Marketing: 3 Ways to Increase Your Online Sales with Content Marketing


A key element of your Marketing Makeover is Content. And, I wouldn’t be your Content Marketing Genie if I did not stress the important role your content plays in winning new clients and income for your business.

If you are a speaker, author, coach or women entrepreneur doing business online this is a great resource for you.

Take Care of Your Content, So Your Content Takes Care of Business

Adding quality content to your web presence can mean the difference between generating more sales or driving away prospective customers. Creating something unique and creative enough to grab the attention of your reader is the key to creating magnetic content.

There are a number of ways you can increase your sales with content. Here are a few examples of how to bring in the customers and keep them coming back for more.

Offer an Irresistible Free Taste– The easiest way to build a list of hot and ready to buy customers is to offer up a Pink Spoon” for them to try before they buy. The Joy of the Free Taste can do wonders for getting prospects to know, like and trust you. It could be as simple as a free report detailing more information about your product or a free copy of an eBook you have written. Enticing the customer to want to sign up for something will allow you to build a responsive list of customers. IMPORTANT! It’s essential that you put REAL energy and effort into making whatever you offer VALUABLE. You want the information to be usable and not just content for content’s sake.

Educate to Sell– This is a critical concept to understand. People don’t want to be sold. They want a solution to their need. A great way I advise clients, is to map out the features and benefits of each product and service then turn it into a email or blog campaign. This way you have a endless supply of content to produce and prospects really get to understand WHY your offerings are worth them parting with their hard earned “Benjamins”.

Leverage Keywords – Perhaps the best way to drive traffic to your site and gain customers is by writing content rich content with keywords for greater search engine optimization (SEO). Providing these keywords will help your website reach the top of the search engines and bring more customers to your site. Knowing which keywords to use requires some research on your part. A great tool I use is Market Samurai (in the interest of full disclosure, this is my affiliate link). I use this tool in my business so I am confident in its value.

Another keyword strategy is to reverse engineer your keyword search. There are many sites on the web, which will allow you to plug in a word and display how many people search for it on the web. Use these tools to plug in some of the keywords from your content and then properly place them throughout your content. It needs to be placed organically so the content remains in a natural, flowing manner and not forced.

Implementing one or all of these strategies will help get sales coming in and keep them coming in the future. So, what are you waiting for? Get started today!

Are you Ready to Make Over Your Marketing?

In the spirit of advocating the importance of having a marketing plan, I’m giving one deserving woman webpreneur a FREE Marketing Makeover. All you have to do to enter is:

  •  Become a friend of our Facebook Fan Page and introduce yourself and your business. I’m excited  to meet you.
  • The winner will be randomly selected and announced in our eZine released on Feburary 8th, 2012.


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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

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Do you want to know how to win clients & cash with your content?
Kenya Halliburton specializes in helping busy entrepreneurs who hate to write create compelling content and install proven marketing systems to grow their business online hands-free & stress-free. Sign up for her highly-acclaimed and miraculously free 6 Figure Content + Marketing Formula and find out how to build a client-getting, profit-winning web presence in 6 easy steps.