ReThink. Part 2 – The Benefits of Having an Editorial Team for Your Online Business

Imagine, you open up your favorite magazine excited to find, learn or be inspired by something new. Even if you’re not an avid magazine reader, odds are you’l find an occasion to be drawn in by the stories or pictures of the day. What if your business, your marketing content, products and services, could attract your audience with that same appeal? Well, it can and should. The best way to position your brand for success in our “Attention Economy” is to create an editorial team.


The Benefits of Installing an Editorial Team in Your Online Business


#1.  Stay on Pulse and Relevant: Providing timely and relevant content makes you look like you are keeping up with what’s important to your audience. It helps you be seen as a trusted source of information for your prospects. You can design your team to listen to relevant news and figure out ways to spin it into content that relates to your target audience.

#2. Relieve Yourself of the Burden of Trying to Run your Business and Create Content to Sell It: With an editorial team in place, you no longer have to shoulder the burden with coming up with content ideas and creating it yourself. You can pattern yourself after Oprah and simply dump your ideas and your staff can go to work to make it happen. Sweet, huh? You will be free to focus on nurturing your vision and serving your clients brilliantly.

#3. Energize and Motivate Team Members to bring their Ideas and  Value to the table. Have you ever watched TMZ? Their show delivers the latest gossip news by bringing a camera into their weekly pitch meetings. Your editorial meeting can be just as fun. Allowing team members to suggest content ideas of their own creates a two way conversation that mimics what can happen in your community. If it’s a really great conversation, you may have a hot topic people will like, re-tweet and and comment on.

#4. Become a Thought Leader and Influencer:  “Pitch meetings”can produce some really amazing and forward thinking ideas that keeps you from sounding like everyone else. If you are a speaker, author or coach in an over saturated market, separating yourself from just another “fill-in-the-blank” means more sales for you in the end. How could you use an editorial team in your online business to make your business better?

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

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