RockStar Spotlight Conversation: Rock the Brand of You w/ Catrice Jackson

Catrice Jackson, The Boss Lady of Branding


Do you have stage fright?

Are you shrinking, hiding, playing small…stuffing yourself in little boxes, tucking your light away in ideas that ping, pong around in your head, playing hide and seek with your greatness?

Well, it’s time to UNLEASH the REAL you, show UP, SHINE – and Rock the Brand of You! ~ Catrice M. Jackson, The Boss Lady of Branding.

Branding is a topic I’ve explored quite a bit in this series and the reason is because so many entrepreneurs struggle to master it’s illuminating power.  But, I believe that getting clear on branding can cure stage fright can make marketing and growing your business soooo much easier and more enjoyable.

You want to listen to this conversation if you are:

  • Still confused about what branding is and what it means for your business
  • Ready (as Catrice puts it) to “stop worrying about what other people think, step into your spotlight and BAM! Do the damn thing!”
  • Create a brand people want to know, love and brag about

Because, in this inspiring and informative 32 minute conversation, you’ll discover:

  • Why branding is essential to your business
  • The Boss Lady of Branding’s definition of branding
  • How to effectively and confidently brand yourself  and find what Catrice calls, your “IT” Factor
  • How to kick bad habits and myths that tie up most entrepreneurs to the curb
  • And more…

Click Here to Listen to “How to Rock the Brand of You”

Key Take Away:

Catrice’s definition of “Branding”: “Your Brand is an experiential relationship with your clients that’s deeply anchored in your core values that directly and tells what they can expect to experience every time they engage with you as a result of who you are, what you believe in, what you stand for and why you do what you do.”

Your brand is a relationship and experience with current and potential clients.

So ask yourself:

  • What kind of relationship are you building or do you want to build with your clients?
  • What’s the experience you promise to provide every time?

Connect with The Boss Lady Catrice…

“Let’s release your Irresistible Trademark so you can show up and shine” ~Catrice Jackson


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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

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