September Holidays & Observances to Create Awareness and Attract More Customers


Holidays & Observances to Make Marketing in September Memorable

Back to school and back to business. Vacations are wrapping up and now it’s time for the kids to hit the books and you to hit the ground running to finish the year strong.

Here are some themes to help you get back into the groove of communicating with your audience.


Monthly Observances

International Self-Awareness Month: septmeber-holiday-and-obs-pages

Getting to know you, getting to know all about you! How important is it for your target audience to know themselves? How does not being in touch with who they are affect their success? Tell them.
Shameless Promotion Month: 

Whoop whoop! Tell your audience it’s “Shameless Promotion Month”. Fire up your social networks and promote your stuff, encourage others to share what they have going on and to support others. It’s a great buzz and community building exercise.

National Immunization Awareness Month:

Of course it’s time for back to school which means immunization time for many children. If you are a health coach or consultant, give your expert opinion. Do you believe immunizations are a good or a bad thing? Why or why not? Share your expertise and opinion with your audience and encourage feedback.

Women’s Friendship Month:

That’s what friends are for! I have met some amazing women over the years. Give you friends in your personal life and in business a warm shout out. Feature a short note to each of them throughout the month. It’s just nice to do sometimes.

Weekly Observances

Here are some weekly themes that may inspire you…

  • Week 1-7 – Self-University Week
  • Week 15-21 – Balance Awareness Week
  • Week 15-21 –  Prostate Cancer Awareness Week
  • Week 15-21 – Build A Better Image Week

Daily Observances

Daily observations offer great inspiration for engaging social media content…

  • National No Rhyme (Nor Reason) Day: 1
  • Labor Day: 2
  • Be Late For Something Day: 5
  • National Lazy Mom’s Day: 6
  • Wonderful Weirdos Day: 9
  • American Business Women’s Day: 22
  • Dear Diary Day: 22
  • Family Health and Fitness Day USA: 25
  • Hug A Vegetarian Day: 27
  • National Women’s Health & Fitness Day: 29

These are just a few observances and suggestions for creating content, there are many more to inspire great content for your audience.

Grab my FREE Holiday and Observance Calendar to
get more ideas for February and the rest of the year!

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August Holidays & Observances to Create Awareness and Attract More Customers


Holidays & Observances to Make Marketing in August Memorable


As the vacations come to a close and we gear up to get the kiddies back to school, It’s back to business for us entrepreneurs. It’s August and as summer heats up so should your content marketing.

Here are some holidays and observances to help you heat up your marketing message.


Monthly Observances

Happiness Happens Month: Who couldn’t use an extra dose of happiness in their day? Spread joy with tips, advice and other types of content to encourage your audience to look on the brighter side of life.

What Will Be Your Legacy Month: What do you want to leave the world, your family or community? How can you inspire your audience to do the same?

National Immunization Awareness Month:

Are you a health or wellness coach? What are your views on immunization?  What should parents know about immunization the may not be aware of? Create some articles, shoot a 3-5 minute video or audio tip educating your audience about this controversial issue.

Black Business Month:
Yep, it’s time to celebrate black business savvy. Are you an African American Business Owner? Support or highlight black owned businesses you admire and encourage your audience to do the same.


Weekly Observances

Here are some weekly themes that may inspire you…

  • Week 1-7 – Simplify Your Life Week
  • Week 4-10 – National Fraud Awareness Week
  • Week 5-9 –  Exhibitor Appreciation Week

Daily Observances

Daily observations offer great inspiration for engaging social media content…

  • Girlfriend’s Day: 1
  • Respect For Parents: 1
  • Happiness Happens Day: 8
  • S’mores Day: 10
  • Best Friends Day: 15
  • National Thrift Shop Day: 17
  • Kiss and Make Up Day: 25
  • Women’s Equality Day: 26
  • More Herbs, Less Salt Day: 29

These are just a few observances and suggestions for creating content, there are many more to inspire great content for your audience.

Grab my FREE Holiday and Observance Calendar to
get more ideas for February and the rest of the year!

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July Holidays & Observances to Create Awareness and Attract More Customers


Holidays & Observances to Make Marketing in July  Memorable

Ahh July! Picnics, summer vacations and fourth of July celebrations. It’s easy to forget about business, except that we entrepreneurs still need to maintain visibility.

Or… uggh, our bank accounts will suffer.

Soooo, what other occasions can we find cause celebrate while creating client attracting content around?

Here are some ideas to get your creative juices flowing!

Enjoy your 4th!

Monthly Observances

Freedom from Fear of Speaking Month

Gasp! This was a challenge for me for years! So many people fear speaking in front of and audience, even if they can’t see them. Today their are options like teleclass and webinars that offer a safe option for those who fear speaking publicly. But, even these options has its challenges. If you are a public speaker or coach who helps people overcome the fear of public speaking.

What tips or advice can you share with them to help them step out into there greatness?


National Grilling Month

Are you a health and wellness expert or chef who helps people learn how to eat and live healthy?

As people get ready to scarf down barbeque drenched ribs and potatoes salad, share some healthy grilling tips. How can people east healthy at barbeques and still enjoy the delicious food? Are there any particular foods we should avoid? Most people think grilling food in general makes it healthy in and of itself, is that true or is that a myth?

This is a great time to showcase your expertise and help people stick to their fitness goals.


National Make a Difference to Children Month

Are you a Divorce Attorney, Children’s Author or someone who’s mission or passion is about helping children?

Share a story about your passion and journey for impacting the lives of children. Interview charities in your local community that serve children and ask your listeners or readers to donate and support them. This is a great way to create content and create awareness and connections in your community. This is also a great reason to create some press releases.


Weekly Observances

Here are some weekly themes that may inspire you…

  • Week 4-10 – Freedom Week
  • Week 14-20 – Everybody Deserves a Massage Week
  • Week 21-27 –  National Parenting Gifted Children Week

Daily Observances

Daily observations offer great inspiration for engaging social media content…

  • Second Half of the Year Day 1
  • I forgot Day 2
  • Compliment Your Mirror Day 3
  • Independence Day 4
  • Chocolate Day 7
  • Tell the Truth Day 7
  • SCUD Day ( Savor the Comic, Unplug the Drama) 8
  • Embrace Your Geekness Day 13
  • Get to Know Your Customers Day 18

These are just a few observances and suggestions for creating content, there are many more to inspire great content for your audience.

Grab my FREE Holiday and Observance Calendar to
get more ideas for February and the rest of the year!

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Top 10 Tips Every Busy Entrepreneur Needs to Know About Creating an Editorial Calendar

Top 10 Tips  Every Busy Entretpreneur Needs to Know About  Creating an Editorial Calendar

Is Creating an Editorial Calendar the Secret to Marketing Success?

If magazine editors waited for inspiration or for free time, no magazine would ever get published.  So how do they churn out high quality content, month after month?

By creating and using an editorial calendar.  And top bloggers  and savvy entrepreneurs have learned this secret too.

An editorial calendar is a plan for producing regular written or media content, at regular intervals (e.g. monthly) at a perfect pace.  It leaves you with deadlines you can use as a roadmap. You won’t have gaps in your postings and there’s no chance for people to forget who you are or give up on your blog.

And it can help eliminate writer’s block and last minute marketing sabotage. – the sort that leaves you realizing you forgot that your readers and subscribers were expecting Part Three of your series… yesterday!

1.  Use the Method that Works Best With Your Learning Style

An editorial calendar is only useful if you use it.  And if you set up a physical calendar that doesn’t work with your natural learning style, you’re more likely to forget to use it… or even, ultimately, abandon it.

a)    If you are a kinesthetic learner who likes the hands-on approach, a paper calendar may be your best option.  (Tip:  You will most likely to be able to find plain desktop calendars with large enough slots to be useful in your local Dollar Store.)

Just be sure to put it in a place where you are likely to see it, rather than hiding it away in a desk.

b)    If you are an aural learner, make an audio recording of your upcoming schedule.

c)    If you are a visual learner, paper or digital will work – it’s just a matter of preference

d)    If you are a read/write learner, a dated, chronological list format will probably work better for you than a graphic calendar format.

If you want to find out or confirm your ideal learning style, try one of the free online questionnaires or quizzes, such as the VARK model.

 vark questionnaire

(No sign-up required for the basic assessment.)


2.  Create and Coordinate Monthly and Annual Calendars

Many people find that two versions of their editorial schedule work best:

  • A monthly calendar (e.g. WordPress Editorial Plugin)
  • An annual calendar (manual or digital)

The reason for this?  On your Annual Editorial Calendar, you can enter important posts to tie in with events scheduled far down the road; or with seasonal events.

Then, every month when you sit down to fill out your monthly Calendar, a quick visual check with the Annual Calendar will allow you to transpose these events onto your monthly Calendar before you input new posts for the current month, making sure nothing gets double-booked – or missed.

Sample Yearly Editorial Calendar

(If you like the format in the example above, download it by clicking here:

3.  Use the WordPress Editorial Calendar Plugin

If you use WordPress, then the free WordPress Editorial Calendar  plugin can be your best post-scheduling friend.  So do install it.

While you’re writing your posts or maintaining your blog, you have access to the Editorial Calendar at a click of the button.  And you can log in and glance at your Calendar to see what you have to do today before writing a word.



4. Use the New CoSchedule Plugin for WordPress to Create Your Editorial Calendar

They call it “The Better Editorial Calendar for WordPress”. And it totally is!

CoSchedule is a new plug-in (currently free and in beta) for wordpress that allow you to create and manage blog and social media content all in one place.

This plug-in eliminates the need for having a separate social media editorial calendar, which can add extra work and be completely overwhelming, especially for a busy entrepreneur.

cschedulelogo     coschedule editorial calendar

If you don’t coordinate your social media campaigns with your posts, you could be missing opportunities to allow each platform – blog and social media – to enhance the other. This is what makes this plug-in so powerful.


5.  Use MS Excel to Create Your Editorial Calendar

If you are more comfortable using Microsoft Excel or you are a text-based learner, you may find Excel the best tool for creating your Editorial Calendar.

Another reason for using MS Excel:  If your business is highly fluid, and you know you are going to be tweaking and adjusting your Editorial Calendar perhaps more than the average blogger.

In fact, there are many MS Excel templates for doing precisely that.  (You can download – without signing up; just right-click and save – a very nice template courtesy of Vertical Measures.


6.  Use Color Coding

If you are a visual or kinesthetic learner, try color coding the different cycles – then highlighting scheduled posts according to each cycle color.

This is also a fabulous trick if you have learning disabilities or any other form of cognitive impairment, as the visual stimulus and cueing helps you mentally “sort” and remember better.

You could also designate cycles by creating a Category field in your Calendar, along with corresponding two- or three-letter Category codes… or combine  both categories and color coding.  (Tip:  Include a Legend at the top of your chart-style annual Calendar or beginning of your multi-page or monthly Calendar.)



7.  Include Your Calls to Action in Your Editorial Calendar

Write down the call to action (CTA) for each item on your editorial calendar.  Not only will this ensure you remember to include it in your blog post, but you will be able to more objectively judge the level of engagement your post is likely to create.

And yes:  You could designate a color and highlight your CTAs too, if you wish.



8.  Learn to Think in Cycles

No matter what your learning style, one of the biggest mistakes you can make is to think in a linear fashion – I. E.  A B C D E F G.

Your blog will feel fuller, richer, more organized and more enjoyable to your readers if you learn to schedule your blog in multiple cycles.


Take your Annual Editorial Calendar and go through using the following “cycles” (and any others unique to your business), one after the other:

  • Seasonal cycle (Spring, Summer, Autumn, Winter)
  • Holiday cycle (Christmas, St. Valentine’s Day, St. Patrick’s Day, etc.)
  • Events cycle (e.g.  Annual Cycling Workshop, Victoria Day Race, etc.)
  • Contest cycle (e.g.  Summer Photo Challenge, Christmas Giveaway, etc.)
  • iscal Cycle (e.g.  .  Your annual business quarter-years, from beginning to end)
  • Product Cycle (All your scheduled, upcoming product launches)
  • Sales Cycles (High and low buying trends – base these on previous sales metrics)

Learning to plan your editorial calendar in this fashion will really help ingrain your business’ “big picture” in mind – and make much better business (and editorial) decisions.

9.  Systematize Your Editorial Calendar Management Process

It really doesn’t matter whether you alone update the calendar and distribute information, or your authors or staff are allowed to cross things off and add them – the important thing is a clear understanding of the ground rules – and a clear chain of communication.

So decide on…

a)    Who will update the Editorial Calendar(s)

b)    How the Editorial Calendar(s) will be updated

c)    Who will notify the rest of the team of necessary changes or completions

d)    How they will do this

Making sure everyone understands the system is the best way to avoid scheduling conflicts or omissions.


10.  Consider Publishing Your Upcoming Editorial Calendar

Not only will it inspire you to meet your own deadline (since there is nothing more lame than not following through to your readers) but you may attract quality submissions – leaving you with great content to use for your blog and the time to plan next month’s editorial calendar in comfort.

You don’t have to publish it in full Editorial Calendar format:  You can simply make sure you create a section of upcoming stories (with Submission Guidelines) on your website or blog, just as many online magazines and publishing companies such as Chicken Soup for the Soul does.


But when all is said and done, remember that Editorial Calendars are simply tools:  Only you can decide what type works best for you.

And, of course, they’ll be no use unless you use them!



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June Holidays & Observances to Create Awareness and Attract More Customers

June Holidays and Observances

Holidays & Observances to Make Marketing in June Memorable

Yeeeeeah! It’s June has always been my favorite month.

Let’s see, what’s so cool about June….

Father’s Day and ……oh my birthday as well as a few of my friends.

The kids are out, vacations are on the horizon and we’re all gearing up for summer fun. But, there’s still a matter of taking care of our business.

So, what hot marketing topics can be inspired by this month’s observances and holidays.

Here are a few of my favorite monthly observances for June…

Monthly Observances

Entrepreneur’s “Do-It-Yourself” Marketing Month

To all my solo-entrepreneurs bootstrapping it and doing what you gotta do to get your business in front of buying customers, I salute you!

It’s no easy feat, is it?


Professional Wellness Month

Do do you help people improve their careers? Well, this is your time to shine. Do some articles videos answering questions like…

  • What is professional wellness?
  • What advice can you provide around creating a healthy work environment, building relationships among co-workers, or improving personal work performance?


National Bathroom Reading Month

I had an epiphany with this one. As a mompreneur with all three of my boys home with me for the summer, It’s a challenges finding tome to myself to breathe, let alone read. So,  I love this one as a way to escape and get a few minutes to myself and do both.

So if you serve, mompreneurs. Bless them with this as a “me-time” tip. They’ll love it as much as I do. Unless, this happens.


Re-build Your Life Month

This is a great theme for life coaches, divorce attorneys and more…

There are so many things that can shatter our lives and leave us to pick up and put together the pieces…

What tips or advice can you provide to help your audience re-build their live after…

  • A break-up
  • Divorce
  • Loss of a Child
  • Loss of a Spouse
  • Loss of a job
  • Loss of identity


Weekly Observances

Here are some weekly themes that may inspire you…

  • Week 2-8 – National Business Etiquette Week
  • Week 2-8 National Headache Awareness  Week
  • Week 10-16 Men’s Health Week
  • Week 16-22 Universal Father’s Week

Daily Observances

Daily observations offer great inspiration for engaging social media content…

  • Leave the Office Early Day: 3
  • Audacity to Hope Day: 4
  • National Running Day: 5
  • D-Day: 6
  • Drive-In Movie Day: 6
  • Abused Women and Children’s Awareness Day: 9
  • Nature Photography Day:15
  • Father’s Day: 19
  • Junteenth: 19
  • My Birthday :): 21
  • Summer Solstice: 21
  • Stupid Guy Thing Day: 22
  • Let It Go Day: 23
  • National HIV Testing Day: 27

These are just a few observances and suggestions for creating content, there are many more to inspire great content for your audience.

Grab my FREE Holiday and Observance Calendar to
get more ideas for February and the rest of the year!

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May Holidays & Observances to Create Awareness and Attract More Customers

May Holidays and Observances for Your Business

Holidays & Observances to Make Marketing in May Memorable

April showers bring May flowers and if you live anywhere in the Tennessee Valley as I do, it also brings allergies along with it.

May is here. Spring is in full bloom . So, what can you talk about this month in your marketing to make more memorable and engaging?

Let’s see, shall we…

Here are a few of my favorite monthly observances…

Monthly Observances

International Business Image Improvement Month

All my brand evangelists, business and marketing coaches charged with helping business look good and make money, this theme could inspire all kinds of creative content.

Here are a few examples to get your juices flowing…

  • How can I improve my brand image across the web?
  • Head Shots. A Picture is Worth a Thousand Yesses!
  • Launch a “Brand Image Makeover Contest”
  • # Steps to Creating an Irresistible Brand Image

Feel free to use any of the above titles if they inspire you or come up with your own.

National Salad Month

Does your business advocate healthy living? Maybe you can feature a healthy recipe each week featuring a delicious yet healthy way to eat salad. By the way it’s also National Hamburger Month, sooooo that’s what you’re up against. You might want to throw in an article or video tip about why hamburgers can be bad for your health.

National Photo Month

What’s up to my photographer friends! Yes, I know you have more to say than come take a picture. It’s also National Smile Month. You could create an article discussing the beauty of a smile.

  • Are there different types of smiles that can be used when taking pictures?
  • Can you take pictures of different types and use them in your article to illustrate your point?
  • Create a contest and encourage people to submit their best smile, reward them with a free session or some kind of discount.

Personal History Month

We celebrate a lot of different histories, Women’s History, African American History, American History…

Why not our Personal History? This could be an interesting topic for life and empowerment coaches. But, anyone can really use this theme. Why? because people love stories and this is an opportunity to tell them yours.

  • Share your personal story in a blog, video or have someone interview you. What obstacles have you overcome? What’s something people would be surprised to know about you?
  • Interview someone else you admire on their personal history. Why is it important for people to know their story?
  • Challenge your community to write and share their personal history. Of course, you can turn this into a fun contest.

Weekly Observances

Here are some weekly themes that may inspire you…

  • Week 5-11 – National Family Week
  • Week 12-18 National Women’s Health Week
  • Week 12-18 Salute to Moms 35+ Week
  • Week 20-26 International Coaching Week

Daily Observances

Daily observations offer great inspiration for engaging social media content…

  • May Day: 1
  • Executive Coaching Day: 1
  • New Homeowner’s Day: 1
  • Military Spouse Appreciation Day: 6
  • National Chocolate Chip Day: 15
  • What You Think Upon Grows  Day:31

These are just a few observances and suggestions for creating content, there are many more to inspire great content for your audience.

Grab my FREE Holiday and Observance Calendar to
get more ideas for February and the rest of the year!

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Quick 5 Step Guide for Creating Compelling Content for Your Blog

Do you know how to create compelling content for your blog?

A compelling blog post gets read,commented on, shared, printed and linked to. How many of those are happening with the content you post to your blog?

If it’s not you’re leaving a huge opportunity to increase traffic, build your list and convert new clients on the table.

If you want your blogging efforts to help attract quality leads, you need to create high quality content. Great blog content hits three key areas search + social + targeted/relevant content.

But, for many entrepreneurs, creating compelling content for your blog can feel like a mind numbing feat. Use this quick guide to make blogging for business easier.


Step 1: Creating Compelling Blog Content Begins with Knowing the Informational Needs of Your Audience

The key to creating compelling content for your blog is knowing what your target customer wants. That is what are they seeking help with? Do they want to be entertained? Do they want to learn how to do something? Are they looking to make a purchase? Identify one problem to solve, then create content around it.

Step 2: Identify Keywords or Phrases Your Audience Uses to Search for Answers to Their Problem

Once you have an understanding of a key challenge you want to shed light on, now it’s time to identify what language your audience uses to when searching for solutions to their problem. The best blog content not only provides the most relevant answer to the questions your audience is searching for, it also includes keywords and phrases they plug into the search engines.

For help finding the right keywords, I recommend trying any of the following:

  • Google’s free keyword tool is a great start.
  • Blogs, forums or social media conversations of your target audience
  • Premium content optimization solutions like, Market Samauri and Scribe

Step 3: Use Good Structure

A compelling blog article has a beginning middle and an end. Now, if you are just trying to get in the rhythm, don’t let these logistics stop you. Just aim to incorporate each of these points into your process until you get better. Think of it like writing an essay…

  • Introduction: Introduce your topic. Explain the the pros and cons that can happen as a result of taking action (or not) on your advice.
  • Main Body: Flesh out your topic and help your reader understand it better.
  • Conclusion: Summarize article and key take aways.

 Step 4: Create a Call to Action for Each Blog Post

Call to Actions (CTAs) make creating compelling content for your blog a win win for both you and your readers. The content is for your readers. But, the  CTA is for you. Opt-In Skin makes it easy to add sleek opt-in forms to your blog to convert your readers into subscribers. According to an article written by Mark Sherbin, there are three types of call to actions you can use.

  1. Asking for the sale ( increasing sales)
  2. Capturing the lead (building your list)
  3. Nurturing the relationship ( asking a question, asking for feedback – building social capital)

Step 5: Create a Compelling Headline

Your headline is the gateway to getting your content read. If your headline sucks, people will ignore it and move on. I love this copy blogger post that provides a fool-proof formula for creating compelling content. You should also grab a copy of my Headline Blueprint to make creating irresistible headlines copy and paste easy.

Creating compelling content for your blog takes a little rolling up of the sleeves. But, at the end of the day, if you know your content is good, you market with confidence. When you have confidence in your content, you promote your content better. When you promote your content better, more people see you. And when more people see you, they know, like and trust you more. And when they know like and trust you more, they happily try, buy and refer you!


Do You Have Any More Tips for Creating Compelling Content for Your Blog?

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6 Strategies for Creating Content Your Audience Actually Wants

Are you an online business owner looking for strategies for creating content people actually want so you can grow your business?

You’ve posted blogs, tweeted and Face-booked and still no one seems to want to buy what you’re selling.

The reason you’re online marketing efforts are attracting more “virtual crickets” than customers is because you’re creating content you think your prospects want.

Taking some time to find out what the real needs and challenges of your audience are will pay off big.

You don’t have to be a mind reader to figure out what information your target audience actually wants. If you are able to speak the “want” language of you target audience you can avoid wasting time and resources creating the wrong content.

Let’s face it time is money and who wants to spend either on futile activities that do nothing to grow your business?

I know I don’t.

So here are six content creation strategies to help you get more bang for your content marketing efforts

  1. Know where you are going to publish your content before you actually create it.
    Having your content everywhere is not a smart strategy. You only need to be where your clients are. Where do they hang out. Facebook may be all the rage. But, if your target audience’s hang out of choice is Linked-In and Niche Forums. That’s where you need to publish your content.
  2. Create a consistent content development strategy to ensure you are meeting your business goals.
    Most entrepreneurs make the mistake of creating and publishing marketing content without a game plan. Every piece of content you create should execute back to a clearly defined business objective. For example, if you are trying to build your list by blogging, every blog article should have a call to action that allows readers to sign up to your list in exchange for more valuable information.
  3. Map processes for creating different types of content, record them, then outsource where possible.
    What steps are involved in creating and publishing blog articles to promote your business? What about your newsletter, social media content, email campaigns etc…? Create a operating procedures manual for your content marketing systems. This makes it easier to repeat them or train new team members to take over these tasks.
  4. Before you create content, put a picture of your ideal customers in front of you. Speak to them directly.
    Create Buyer Personas to help you target the right content for the right prospect. Buyer Personas also known as client profiles or customer avatars are simply fictional narratives based on real facts about your target audience. For example, if you are a realtor you can create a persona named Kent First Time Home Buyer, details about Kent might reveal he is recently divorced has joint custody of his two children and has a very charismatic personality. These details could lead you to create an article or video entitled ” 5 Things You Must Consider Before Buying a Home After a Divorce”. As you can see, this is more specific than “5 Things to Consider Before Buying Your First Home”, more fitting for a first time home buyer. Buy creating targeted content, your content will perform better and attract more action takers than tire-kickers.
  5. Create a content development schedule that is consistent with your sales process.
    One of the main issues I hear from entrepreneurs is not being able to create a content creation and publishing schedule they can stick to. Start small. If you want to publish a blog every Tuesday and Thursday, give your self the deadline of every Friday, to get your articles written. Put it in your calendar and treat it like a standing appointment with a client. Remember, content is a promise. Keeping it, helps your audience to know, like and trust you for their informational needs.
  6. Use feedback from surveys and customers to decide what content you will create.
    Take every opportunity to get your audience to tell you what they want and need. Surveys are great. I also like spying on your audience’s conversations in niche groups and forums.

What is happening with your content marketing efforts? Are You getting the results you want?

I’d love to hear your experience or advice.

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