Top 5 Questions to Ask Yourself Before Hiring a Content Creator

So, you think you need to hire a content creator?

As webpreneurs we wear many hats, CEO, Chief Marketing Officer, Chief Financial Officer, Secretary, Sales Representative etcetera.

Virtual Jacks and Jills of all trades.

But, one of the biggest challenges for entrepreneurs is how to consistently create prospect-pulling, lead-converting content to fill their blogs, auto-responders and social media channels.

Let’s be honest. It’s hard to find time to create content at all, let alone trying to figure out what to say, how and when to say it.

That’s why we turn to content creators for help.

You know?

Blog writing services, social media/video content creators and PLR are among the most popular ways we try to solve our content crisis.

But each of these options are not without it’s own challenges and if you aren’t smart about how you outsource your online content marketing & creation ….

Well, let’s just say you’ll find yourself wasting a lot of your time and money on content that does nothing to to help you build your list, make more sales or realize some other important business objective.

So, how do you get the content creation help you need without throwing your money down the drain?

So here are 5 key questions you need to ask yourself before you invest in content creation assistance:

1.) Why am I creating this content? Many entrepreneurs purchase article packages from blog writing services for no other purpose than to fill their blog with content. If you don’t have a strategy or objective to guide what result you wan to see as a result of creating your content, your wasting your time and money.

2.) Am I committed to getting them what they need to move forward on my project? I’ve seen many cases where entrepreneurs simply get overwhelmed with filling out the questionnaire a content creator needs to complete their project. If this is is happening to you, it’s a signal that you need to do some serious strategic planning in your business.So, in order to ensure you get quality content back you have to know things like:

  • What keywords are you targeting?
  • Who is your target audience?
  • What is the voice of your brand?

It’s important to note that many content creation services employ freelancers who do not create content from a marketing mindset.Which brings me to the next question…

3.) Do I need help with content strategy & creation or just content development? Since most content creators such as freelancers, copywriters and virtual assistants don’t operate from a marketing mindset, you’ll need to decide what kind of content creation assistance you need. Having a bunch of articles posted on your blog, won’t do you any good if they aren’t drawing people deeper into your funnel and closer to doing business with you.

If you understand how you want your content to work to grow your business, you may have more success with simply working with a content creator who just creates your content based on your direction. But, if you need a deeper level of content marketing assistance you may want to consider looking to hire a Content Creation & Marketing provider.

4.) How much am I willing to invest in content creation and marketing help? How much are you willing to spend on content creation assistance? For some they may only be willing to invest $10 – $67 a pop on PLR content. Others may be open o invest in more premium solutions for the peace of mind of getting their content done right, so they can focus on other areas of their business. You need to carefully weigh this option. Because if you low ball your budget you may end up paying thousands of dollars more in the end trying to fix your content.

5.) Do I understand the role of content and how it works to build my online business? How you communicate and market your business online is vital to your success. If you take your content marketing for granted you risk  drowning in the noise of the web, leaving money on the table and losing out on opportunities to make more.

I agree with this quote by Content Marketing Institute’s founder Joe Pulizzi. “Content is not a luxury. It’s SURVIVAL!¬† And if we as entrepreneurs don’t get smarter about how we create and publish the information needed to guide our prospects to become customers, we’ll find yourself like Jack and Jill of that age old nursery rhyme…

Tumbling down the hill overwhelm, frustration and unprofitably.


What Challenges Have You Faced in Trying to Outsource Your Content?




Enhanced by Zemanta
The following two tabs change content below.
Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @

Tags: , , , , , ,

Facebook Comments:

Connect with me

Link to my Facebook Page
Link to my Rss Page
Link to my Twitter Page
Link to my Youtube Page

Loving Words About My Services…


Complimentary 30 min Strategy Session with Kenya

Want To Use This Article for Your eZine or Blog?

Be my guest! You're welcome to share any article you like. I just ask that you, please include this full blurb with it:

Do you want to know how to win clients & cash with your content?
Kenya Halliburton specializes in helping busy entrepreneurs who hate to write create compelling content and install proven marketing systems to grow their business online hands-free & stress-free. Sign up for her highly-acclaimed and miraculously free 6 Figure Content + Marketing Formula and find out how to build a client-getting, profit-winning web presence in 6 easy steps.