What to Do When Your Marketing Isn’t Working and You Want to Give Up

How do you stay motivated to market your business, when no one seems to care?

Have you ever had an amazing idea that you just knew would help people tremendously, IF you could just get it out there? You spend loads of time, energy andΒ  money on marketing “stuff” to get people to sign up, buy or engage and not ,if anything, happens.

No one seems to care, no one seems to get it.

Have you ever found yourself scratching your head, wondering to yourself aloud – and hopefully not in public..lol “Okay why aren’t they biting”?

It can be disappointing even depressing after you run a marathon marketing campaign and you don’t get the
results you expect.

I have seen brilliant entrepreneurs start talking about getting a job or going back to school after being mentally
and emotionally exhausted trying to create an in demand product or service. (Confession, I’m one of them!)

You spend time on Facebook, Twitter, Linked In and none of it seems to add up to clients and cash.

Dust Yourself Off and Find the Right Horse.

Take another look at who you’re targeting. Many times failed campaigns have little to do with our product or
messaging being flawed and more to do with the fact that the people we’re targeting either can’t easily afford our
offers, don’t have an urgency to respond or just don’t understand the cost of not hiring you.

We can point to example after example in history and find people with success stories who had many failures before things broke their way.

Being an entrepreneur is a challenge. When I first started my business I began as a Virtual Assistant. After I
completed my training, I met with the course director who congratulated me and offered me “good luck” as embarked on the journey of
entrepreneurship. I remember thinking, “What is she talking about? As long as you have passion and commitment it will be easy, right?”

Yeah, well I was wrong about the easy part. But, the passion and perseverance part still holds true.
My course has changed a few times and challenges were many but my passion and commitment to help people with
the gifts God placed in me are just as strong as they were over five years ago.

So, look at your failures as tests until you score success!

DON’T!Failure Teaches Success

Don’t quit! Huh… now there’s a novel idea.

Listen, people need you. Your story is being written, it doesn’t end just because something doesn’t work. And the hard stuff is just a part of the journey. So, hold on, your success is on it’s way!

Get the RIGHT Help!

Sometimes in order to unlock the success we seek we have to find the right kind of help. If you have tried all kinds of tools, programs, shiny objects and have still gotten nowhere, it’s time for you to have a chat with your business BFF.


Compliementary 30 Minute Strategy Session


I promise, I don’t bite πŸ™‚

β€œFeedback is the breakfast of champions.” – Ken Blanchard

And as a champion of your success, I’d be honored if you let me know what you thought about this article. Your tips, advice and comments are greatly appreciated!!!!!!!!!!!

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Kenya Halliburton, a.k.a Kenya 4G, a.k.a. The Busy Entrepreneur's BFF, is a Content Marketing Strategist helping busy entrepreneurs who hate or don't have time to write, create content to that wins clients and cash. If you're ready to create a knowable, loveable & buy-able brand... She's been warned but, like a true rebel she ignores them. She likes to giveaway free stuff so, go sign up for whatever cool freebie she's offering now @ http://MyContentPlanner.com

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